Putting this PhysX Business to Rest

Let me put things in perspective. Remember our Radeon HD 4870/4850 article that went up last year? It was a straight crown-robbing on ATI’s part, NVIDIA had no competitively priced response at the time.

About two hours before the NDA lifted on the Radeon HD 4800 series we got an urgent call from NVIDIA. The purpose of the call? To attempt to persuade us to weigh PhysX and CUDA support as major benefits of GeForce GPUs. A performance win by ATI shouldn’t matter, ATI can’t accelerate PhysX in hardware and can’t run CUDA applications.

The argument NVIDIA gave us was preposterous. The global economy was weakening and NVIDIA cautioned us against recommending a card that in 12 months would not be the right choice because new titles supporting PhysX and new CUDA applications would be coming right around the corner.

The tactics didn’t work obviously, and history showed us that despite NVIDIA’s doomsday warnings - Radeon HD 4800 series owners didn’t live to regret their purchases. Yes, the global economy did take a turn for the worst, but no - NVIDIA’s PhysX and CUDA support hadn’t done anything to incite buyer’s remorse for anyone who has purchased a 4800 series card. The only thing those users got were higher frame rates. (Note that if you did buy a Radeon HD 4870/4850 and severely regretted your purchase due to a lack of PhysX/CUDA support, please post in the comments).

This wasn’t a one time thing. NVIDIA has delivered the same tired message at every single opportunity. NVIDIA’s latest attempt was to punish those reviewers who haven’t been sold on the PhysX/CUDA messages by not sending them GeForce GTS 250 cards for review. The plan seemed to backfire thanks to one vigilant Inquirer reporter.

More recently we had our briefing for the GeForce GTX 275. The presentation for the briefing was 53 slides long, now the length wasn’t bothersome, but let’s look at the content of the slides:

Slides About... Number of Slides in NVIDIA's GTX 275 Presentation
The GeForce GTX 275 8
PhysX/CUDA 34
Miscellaneous (DX11, Title Slides, etc...) 11

 

You could argue that NVIDIA truly believes that PhysX and CUDA support are the strongest features of its GPUs. You could also argue that NVIDIA is trying to justify a premium for its much larger GPUs rather than having to sell them as cheap as possible to stand up to an unusually competitive ATI.

NVIDIA’s stance is that when you buy a GeForce GPU, it’s more than just how well it runs games. It’s about everything else you can run on it, whether that means in-game GPU accelerated PhysX or CUDA applications.

Maybe we’ve been wrong this entire time. Maybe instead of just presenting you with bar charts of which GPU is faster we should be penalizing ATI GPUs for not being able to run CUDA code or accelerate PhysX. Self reflection is a very important human trait, let’s see if NVIDIA is truly right about the value of PhysX and CUDA today.

Another Look at the $180 Price Point: 260 core 216 vs. 4870 1GB The Widespread Support Fallacy
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  • Snarks - Tuesday, April 7, 2009 - link

    One is an open, one is not.

    Jesus christ.

    The fact you have to pay extra on top of the card prices to use these features is a no go. You start to lose value, thus negating the effect these "features" have.

    p.s ATI have similar features to nvidia, what they have is nothing new.
  • SiliconDoc - Tuesday, April 7, 2009 - link

    Did you see a charge for ambient occlusion ?
    Here you are "clucky clucky cluck cluck !"
    Red rooster, the LIARS crew.
  • SiliconDoc - Tuesday, April 7, 2009 - link

    One ? I count for or five. I never had to pay extra outside card cost for PhysX, did you ?
    You see, you people will just lie your yappers off.
    Yeah ati has PhysX - it's own. ROFLMAO
    Look, just jump around and cluck and flap the rooster wings and eat some chickseed, you all can believe eachothers LIES. Have a happy lie fest, dude.
  • bill3 - Thursday, April 2, 2009 - link

    Personally while you bring up good points I'd much, much, MUCH rather have the thorough explanation of CUDA and PHYSX and the relevance thereof, they gave us than power, heat and overclocking numbers you can get at dozens of other reviews. The former is insight, the latter just legwork.
  • joos2000 - Thursday, April 2, 2009 - link

    I really like to soft shadows you get in the corners with the new AO features in nVidia's drivers. Very neat.
  • dryloch - Thursday, April 2, 2009 - link

    I had a 4850 that I bought at launch. I was very excited when ATI released their Video Convertor app. I spent days trying to make that produce watchable video. Then I realized that every website that tested it had the same result. They released a broken POS and have yet to fix it. I did not appreciate them treating me like that so when I replaced the card I switched out to Nvidia. I have gone back and forth but this time I think I will stick with Nvidia for a while.
  • duploxxx - Thursday, April 2, 2009 - link

    and by buying Nvidia you already knew that you didn't have POS so in the end you have the same result, except for the fact that the 48xx series really had a true performance advantage with that price range so your rebranded replacement just gave you 1) additional cost and 2) really 0 added value, so your grass is a bit to green.....
  • Exar3342 - Thursday, April 2, 2009 - link

    "0 added value"? Really? He didn't have a GPU video converter that worked on his ATI card, and now he DOES have a working program with his Nvidia card. Sounds like added value to me. He gets the same performance, pretty much the same price, and working software. Not a bad deal...
  • z3R0C00L - Thursday, April 2, 2009 - link

    The GPU converted that comes with nVIDIA is horrible (better than ATi's though).

    I use Cyberlink PowerDirector 7 Ultra which supports both CUDA and Stream. Worth mentioning that Stream is faster.
  • Spoelie - Thursday, April 2, 2009 - link

    Is the 30$ pricetag of badaboom included in the "pretty much the same price"? If it isn't, then actually there is no added value. You have a converter (value, well only if your goal is to put video's on your ipod and it's worth 30$ to you to do it faster) but you have to pay for it extra. The only thing the nvidia card provides is the ability to accelerate that program, you don't actually get the program.

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